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From Price Wars to Profit Wins: Sell Financial Impact, Not Features

From Price Wars to Profit Wins: Sell Financial Impact, Not Features

Salespeople who apply the insights from this page will know how to:


  • Create urgency by showing where and how much your customers are loosing money with the profit leak concept


  • Position your solution as a driver to measurable profit improvement


  • Reframe your offer as an investment with ROI, not a cost to be negotiated


  • Shift from product pitching to Total Business Impact conversations that close bigger, more strategic deals

Salespeople who apply the insights from this page will know how to:


  • Create urgency by showing where and how much your customers are loosing money with the profit leak concept


  • Position your solution as a driver to measurable profit improvement


  • Reframe your offer as an investment with ROI, not a cost to be negotiated


  • Shift from product pitching to Total Business Impact conversations that close bigger, more strategic deals

Increasing margins for

Step 1: Identify
profit leaks

Uncover where you clients are loosing money - aka their profit leaks.


Not always easy to identify their profit leaks, you need to do some digging (Watch the video to learn the questions that reveal hidden profit leaks.)


Profit leaks are often hidden in people, processes, inefficiencies, wasted labor, rework, material loss, missed deadlines, or outdated technologies


This is the first step to creating urgency.

Step 2: Quantify profit leaks

Step 2: Quantify profit leaks

Add fuel to the urgency fire by attaching a dollar value to their profit leaks.

Shift the conversation from products to significant business impact.


Pinpoint the issues draining the most profit from their business.

Position yourself as the partner who can stop their dollars from slipping away.

Clearly show the gap—the delta—between the cost of their problem and the value your solution delivers.

Step 3: Provide a profit improvement plan

Step 3: Provide a profit improvement plan

Shift the conversation away from "What does your solution cost?" to "How it impacts your customer's business"

Clearly show the financial impact of your solution - how much will they save, recover, or gain?

No more pitching products – but a profit improvement plan.

What comes around, goes around
By showing how you can help your customer increase their margins, so to will the margins on your deals!

Make This Your
Sales Cheat Sheet

Make This Your
Sales Cheat Sheet

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✅ Expanded examples, deeper breakdowns
✅ Bonus access to 2 advanced playbooks
✅ One‑click PDF to easily share with your team
✅ Keep it handy for your next deals. Use it anytime, anywhere

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